Automotive Management

Automotive Management

Das Automobilgeschäft stellt in vielen Ländern einen bedeutenden Wachstumsmotor für die Wirtschaft dar. Um im globalen Wettbewerb zu bestehen, müssen die Unternehmen der Automobilindustrie ihre strategische Ausrichtung und ihr Marketing optimieren. Dazu bietet dieses Buch eine auf die Branche abgestimmte Übersicht zu allen wichtigen Aspekten für ein erfolgreiches Automotive Management. Erfolgsfaktoren und Lösungsansätze werden von Experten aus Wissenschaft, Beratung und Unternehmen der Automobilwirtschaft umfassend und ausführlich beschrieben und mit zahlreichen Beispielen aus der Praxis illustriert.


Author
Publisher Springer-Verlag
Release Date
ISBN 3642340687
Pages 558 pages
Automotive Management
Language: de
Pages: 558
Authors: Bernhard Ebel
Categories: Business & Economics
Type: BOOK - Published: 2014-05-05 - Publisher: Springer-Verlag

Das Automobilgeschäft stellt in vielen Ländern einen bedeutenden Wachstumsmotor für die Wirtschaft dar. Um im globalen Wettbewerb zu bestehen, müssen die Un
Automotive Management
Language: en
Pages: 265
Authors: Jens Diehlmann
Categories: Business & Economics
Type: BOOK - Published: 2013-12-09 - Publisher: Walter de Gruyter

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scruti
Automotive and engine technology
Language: de
Pages: 814
Authors: Michael Bargende
Categories:
Type: BOOK - Published: 2003 - Publisher: expert verlag

New Trends and Developments in Automotive System Engineering
Language: en
Pages: 681
Authors: Marcello Chiaberge
Categories: Technology & Engineering
Type: BOOK - Published: 2011-01-08 - Publisher: BoD – Books on Demand

In the last few years the automobile design process is required to become more responsible and responsibly related to environmental needs. Basing the automotive
Automotive Ethernet
Language: en
Pages: 315
Authors: Kirsten Matheus
Categories: Technology & Engineering
Type: BOOK - Published: 2017-07-13 - Publisher: Cambridge University Press

Get up to speed with the latest developments in automotive Ethernet technology and implementation with this fully revised second edition.
Automotive Technology and Fuel Economy Standards
Language: en
Pages: 372
Authors: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space
Categories: Automobiles
Type: BOOK - Published: 1980 - Publisher:

Customer Choice in Automotive Repair Shops
Language: en
Pages: 48
Authors: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
Categories: Automobile dealers
Type: BOOK - Published: 2003 - Publisher:

Seminar for Navy Automotive Transportation Volunteer Reserve, 1950
Language: en
Pages:
Authors: United States. Bureau of Yards and Docks
Categories: Transportation, Automotive
Type: BOOK - Published: 1950 - Publisher:

Automotive Disruption and the Urban Mobility Revolution
Language: en
Pages: 155
Authors: Martin Lempp
Categories: Business & Economics
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultane
The Japanese Automotive Industry
Language: en
Pages: 161
Authors: Robert E. Cole
Categories: Social Science
Type: BOOK - Published: 1981-01-01 - Publisher: U of M Center For Japanese Studies

As the University of Michigan Center for Japanese Studies reflected on the deteriorating position of the domestic auto industry in the fall of 1980, and the str