Power Brands

Power Brands

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.


Author
Publisher John Wiley & Sons
Release Date
ISBN 3527503900
Pages 369 pages
Power Brands
Language: en
Pages: 369
Authors: Hajo Riesenbeck
Categories: Business & Economics
Type: BOOK - Published: 2009-01-09 - Publisher: John Wiley & Sons

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three top
Power Brands
Language: en
Pages: 332
Authors: Jesko Perrey
Categories: Business & Economics
Type: BOOK - Published: 2015-04-27 - Publisher: John Wiley & Sons

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? W
Creating Power customers not Power brands
Language: en
Pages:
Authors: Ajay Kelkar
Categories: Business & Economics
Type: BOOK - Published: 2012-03-19 - Publisher: Booktango

India is changing rapidly & this needs new paradigms for Marketing. This book explores powerful new ways of connecting with customers to drive revenue & profita
Brand Power
Language: en
Pages: 280
Authors: Paul Stobart
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these impo
Brand Management
Language: en
Pages: 500
Authors: Harsh V. Verma
Categories: Brand equity
Type: BOOK - Published: 2006 - Publisher: Excel Books India

Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of br
How to Use Advertising to Build Strong Brands
Language: en
Pages: 408
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 1999-07-13 - Publisher: SAGE

With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertisi
Great Power Conduct and Credibility in World Politics
Language: en
Pages: 315
Authors: Sergey Smolnikov
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Springer

This book seeks to answer one main question: what is the core concern of great powers that streamlines their behavior in the contemporary system of internationa
Branding in a Competitive Marketplace
Language: en
Pages: 268
Authors: Rajat K. Baisya
Categories: Business & Economics
Type: BOOK - Published: 2013-04-30 - Publisher: SAGE Publishing India

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in defi
Brands
Language: en
Pages: 224
Authors: S. Hart
Categories: Business & Economics
Type: BOOK - Published: 1997-11-14 - Publisher: Springer

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But
The Trust Prescription for Healthcare
Language: en
Pages: 186
Authors: David A. Shore
Categories: Medical
Type: BOOK - Published: 2005 - Publisher: Health Administration Press

With the healthcare industry under increasing scrutiny, hospitals and other healthcare providers must seek out ways of building trust, both within their organiz