Social Media Strategy

Social Media Strategy

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.


Author
Publisher Kogan Page Publishers
Release Date
ISBN 0749497084
Pages 264 pages
Social Media Strategy
Language: en
Pages: 264
Authors: Julie Atherton
Categories: Business & Economics
Type: BOOK - Published: 2019-10-03 - Publisher: Kogan Page Publishers

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk
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Language: en
Pages: 286
Authors: Babak Akhgar
Categories: Social Science
Type: BOOK - Published: 2019-10-11 - Publisher: Springer Nature

This book addresses conceptual and practical issues pertinent to the creation and realization of social media strategies within law enforcement agencies. The bo
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Language: en
Pages: 14
Authors:
Categories:
Type: BOOK - Published: - Publisher: Christine McIvor

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Language: en
Pages: 25
Authors: Stefan Tackmann
Categories: Business & Economics
Type: BOOK - Published: 2022-01-18 - Publisher: GRIN Verlag

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Language: en
Pages: 389
Authors: Tella, Adeyinka
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-12-31 - Publisher: IGI Global

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. W
Strategic Social Media
Language: en
Pages: 368
Authors: L. Meghan Mahoney
Categories: Business & Economics
Type: BOOK - Published: 2016-10-31 - Publisher: John Wiley & Sons

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case
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Language: en
Pages: 354
Authors: Debra Zahay
Categories: Business & Economics
Type: BOOK - Published: 2022-01-01 - Publisher: Cengage Learning

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Language: en
Pages: 418
Authors: Deltina Hay
Categories: Computers
Type: BOOK - Published: 2009 - Publisher: Dalton Publishing

It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, s
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Language: en
Pages: 747
Authors: Jan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2017-04-18 - Publisher: John Wiley & Sons

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Language: en
Pages: 313
Authors: Bernie Borges
Categories: Customer relations
Type: BOOK - Published: 2009 - Publisher: Wheatmark, Inc.

"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is